The New Year’s event from the agency PReventas in Hamburg has been legendary for quite some time. And the 2017 party at the Ramada Hotel was certainly second to none. Over 1,000 guests were celebrating in a festive mood on each and every floor. Top entrepreneurs and guests from the entertainment industry greeted the New Year with a big bang. Beside, PReventas changed their name on this party and the New Year too: Gude Leude Fabrik. Multiple sponsors and brands like the liquid partner QYuzu and the media partner BILD joined in. But there is no doubt that the liquid highlight was our signature drink Hanse in Luck. Mixed with our Double-U, the unfiltered premium spirit, and QYuzu, a new premium tonic. The guests danced to hot music until morning. Thanks to DJane Rosantique from Milano.